Blue and white are the colors of the National Flag of Israel.
“Buy Blue and White” – is the motto of the eponymous Israeli project supported by the Ministries of Industry, Trade and Labor; the Association of manufacturers and trade unions.
This unique project aims to encourage the Israeli public to buy local products, which on the one hand helps to expand employment opportunities and reinforce Israeli economy, and on the other – to strengthen the sense of national pride.
The project operates in various aspects and delivers the message to all age groups – with special lessons given in Israeli schools, periodical nation wide campaigns and more, and one of the important tools of this project is the “made in Israel” logo that is handed out by the ministry of economics to local manufacturers who prove that their production process is conducted in Israel.
Approved manufacturers may use the “Made in Israel” logo in all their marketing materials, thus letting the consumers know that they are purchasing a genuine Israeli product. Consumers who see the logo at the markets and in the media get better acquainted with the project, and now understand what products they should buy to support Israel’s economy.Posted by